Blog - Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.” 

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed –  cleaning, bills, cooking, dad’s life-support machine. 

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail – the Cary Grant of the comics. BUT I saved The Far Side for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

I’ve set a goal for myself. 25 birthday cards by January 1. Patina wants more birthday cards and dammit they are going to get more birthday cards. Why am I sucking up to that cutesy pootsy boutique? Because I LOVE IT. Oh, how I love it… If Patina carried a coffin, I would kill myself just to be buried in it.

Here’s a new card. – Designed on the computer, soon to be a plate, soon to be inked, soon to be part of our illustrious line.

By the way, I AM counting the Trader Joe’s rejects in my 25. So, 25-8=17. I used a calculator. Seriously.

I guess that last round of cards I did for Trader Joe’s were tossed into the “maybe” pile for being “too snippy, irreverent, and sarcastic”. That would hurt my feelings if I wasn’t made entirely of gears, microchips, and ice. I figured I better try again. I thought, “what would a nice person want to say to another person that they actually cared for? How can I help facilitate some positive communication that may otherwise be forever unspoken due to awkward shyness or maybe even because of some sort of speech impediment. What if someone has simply taken a vow of silence? I will be their voice.” (Didn’t that totally give you chills? I know, I KNOW. That was totally unrehearsed.) Here are the nicer cards for Trader Joe’s: (Will they be nice enough? Stay tuned.)

That Trader Joe’s Card Chick was wondering if I’d like to do some more cards for the stores. Doesn’t she understand that she can’t turn me on and off like some sort of magic faucet?

Doesn’t she understand that my creative process is a flowing, uninterruptible, inspired tangent? You bean counters! I will not submit to your big box schemes. You can’t make me. I’m an artist, a non-conformist! … What’s that? Our 401(k) is down to what? Well, that’s just fantastic… Once again, I’ll have to step in and kick-start the economy. I had really big plans for the week, none of which involved saving America. Well, I guess that my Winter Wardrobe is going to have to try itself on. I hope you’re happy, lady. I hope you’re happy.

The nice thing about owning your own company and producing your own line of goods is that: A) I won’t fire me for sexually harassing myself. B) I give myself outstanding quarterly reviews. C) I haven’t showered in God Knows How Long and nobody (hi Jen!) cares. D) I can write/design/print whatever I think is funny.

The other day, the Trader Joe’s Card Chick submitted three of my cards to TJ’s. Originally there were nine and after some pretty complicated calculations on my calculator, I figured that left six for us. (Eat that, Sister Diane, I told you I’d be able to apply my limited math skills to the real world!) Here’s a peek at the six rejects: Three are for sale in our online store. Why only three? I bet you’d like to know.

The Trader Joe’s Card Chick called and asked us to do some custom work for them.

I was like, “get in line lady, it’s not like Consumer Reports ranked Trader Joe’s the second-best supermarket chain in the nation.” And she was like, “yeah, they did.” And I was like, “I knew that, I was just testing you.”

Even without my lucky historical period costume we were able to produce some winners. (My teacher used to say, “we are all winners when we don’t use drugs” but I think she was using the word ‘we’ in the royal sense).

We gave nine cards to The Card Chick, she selected three to show to TJ’s and TJ’s is going to produce all three. They will be in the stores in March. They’ll be offset printing them, I feel good about that because I’m sure that Jen and I would be fingerless if we had to hand feed 80,000 cards into the jaws of The Beast.