Posts in Logo
Twice a year Zeichen Press releases a batch of new cards. Twice a year Jen and I hold a top-secret meeting in the Zeichen Press Headquarters and discuss which cards should be included in the release. Decisions are made, tears are shed, hair is pulled.
Printing took place this week and, luckily, the temperature hovered around 97°. Jen loves printing in a sauna. I stayed in the shop while she printed, it was an act of solidarity and I’m sure it did not go unnoticed. I sat on one of the metal stools because I wanted to experience what it was like to sit on a stove-top.
There are more top-secret meetings/fist-fights during the printing process. We need to decide which color paper to print the card on and (hold onto your hats) which color envelope to pair with the card.
Should it be a Green Apple envelope or a Berrylicious envelope?? These are tough decisions but we have to make them.
And don’t think that you could just do what we do, it takes nerves of steel and hearts of gold.
Here are the new cards: These are so amazing, they may melt your faces:
The sixth-grade science fair was less about science and more about showcasing the student’s idiosyncrasies.
My brother and I spent the Winter inserting motors harvested from innocent appliances into the wall outlet in the basement and recording the results in our notebooks.
The results usually included the motors jumping out of our hands, spinning impossibly fast and bouncing around the room like a pinball.
And also blown fuses. (“Geez mom, I don’t know why the power keeps going out.”)
I don’t remember why we had to perform those “tests” – they really had nothing to do with his perpetual motion machine (made of legos, of course) or my nail+wire+battery=magnet.
The electro-magnet can be turned on or off just like my freak-magnet. I prefer to leave my freak-magnet on as it makes life more interesting.
And now I’ll talk about the project du jour: I designed a logo for a company called Pretty Fluffy Chicken – PFC develops recipes, cocktails, and blog content for clients like General Mills, a cantaloupe grower in California and a law firm looking for a custom cocktail for an event.
This could only be the brainchild of the ladies from JSTK.
Anyway, here’s the logo:
Two cousins sat in the front seat of the Chevy Malibu.
The car was parked in the driveway and they waited while it ran and the radio played. “I love this song!” the older cousin was delighted and grinned grotesquely.
The meaning of the song was completely lost on the girl. Many other things were lost on the girl. Like: braces, a toothbrush, a proper haircut, and not wearing her uniform on picture day.
The younger cousin would not lose this opportunity to educate her older cousin. She cupped her hands to her mouth and whispered seriously, “he’s talking about naked ladies.”
It would take years for the older cousin to make sense of what she heard. What could the lyrics, “My angel is in center field” have to do with naked ladies?
ANYWAY, we’re doing a project with my cousin (Sarah Gute) and her husband (Brian Gute).
They’ve ordered the usual: Logo. website, marketing plan. Rototilling. Diaper changing.
The creepy severed head would not discourage us from our very important purchase. The wig will play a small, but pivotal, role in our upcoming film (tentatively titled, Your CPR Hurts My Chest).
Okay, let’s call her “Sheila” and let’s call him “Franz Ferdinand.”
She resented every one of his hair-plugs. Row after row of weak little sprouts – such an offensive landscape. Each bloody little ring contained 4-5 “transplant hairs,” the math was easy enough – she figured that each stubby hair cost $7.40. Her pre-taxed, hourly wage at the Seed-N-Feed was $7.45 – barely enough to cover the cost of a single hair.
He had convinced her that the new hair would make him a better dancer. She knew now that it did not – his “moves” reminded her of the farmhands baling hay. Each jerky swinging of his arms nearly punching her in the stomach.
His unemployment was running out and now, thanks to this unwise investment, they would have to move into his mother’s trailer. Her whole life she wanted to be a professional dancer and had been searching for the perfect partner – why hadn’t she listened to her gut or that certified psychic that really seemed to understand her? Still, she danced with him – her graceful movements, her twirling skirt – he would have been captivated by her beauty if he wasn’t so fixated on the pounding in his chest.
Wow! We all know what happens next. Thank the Lord she knows CPR and that despite the bitterness the hair-plugs caused, she still wanted to keep him alive. Sheila and Franz Ferdinand might just make it.
Part of the World Domination Plan involves a complete Zeichen Press website redesign. Just imagine our new logo in living, breathing, MOVING, technicolor! Oh, the anticipation dizzies me. My prop shopping list includes a wig and a man. …I guess my husband could be the man… Lord knows he’d love the attention. Especially the mouth-to-mouth resuscitation.
My friend Fred started photographing our product line. It’s a Fair Trade – just like when the Indians traded Manhattan for wampum.
PS: Did you know that Zeichen Press cards can be delivered right to your door? That’s right! You don’t even have to leave your house. Or your bed. Like me. What will they think of next??
Gasp… It’s… time… for… a… new… logo…