Posts in Marketing
Between stalking housepets
and watching scandalous/made-for-Netflix adaptations of Margaret Atwood novels,
I’ve been working on THE PERFECT thank you card to stuff in our online orders. Jen and the Intern keep rejecting everything I make and that’s really hard on my fragile ego.
My other virtues are my generosity, beauty, and humility.
THAT SAID, while I PATIENTLY wait for Jen to mix ink for the next release, I busied myself creating flowcharts and Venn Diagrams for a client.
TICK TOCK, JEN.
(Can blog posts be passive aggressive?? DISCUSS.)
CRYING AND LAUGHING IN
THE SAME HOUR MAKES
HUMANS BETTER; STRONGER
“You know how every day someone asks “how are you?” And even if you’re totally dying inside, you just say “fine,” so everyone can go about their day? This show is the opposite of that. Hosted by author and notable widow (her words) Nora McInerny, this is a funny/sad/uncomfortable podcast about talking honestly about our pain, our awkwardness, and our humanness, which is not an actual word.“
Do you need ANOTHER thing to do this Holiday Season?
How about a COLORING CONTEST??
But, Fran, how could I possibly fit this into my busy schedule??
THAT’S EASY BECAUSE WE BROKE IT DOWN INTO STEPS!
~ Step 1: print this picture
~ Step 2: color the picture like your life depends on it
~ Step 3: take a photo of your colored masterpiece with your super smartphone OR scan
~ Step 4: send to email@example.com ~ or snailmail to us
Zeichen Press will choose the winner AND and that person will receive free cards!!!
**An Open Letter to Alexis Stewart:
Dear Alexis Stewart,
If you want to be friends with me, just ask. You don’t need to buy all of your Christmas and birthday AND Mother’s Day cards from me.
Whew! I’m glad I got that out of the way! Thanks to Mail Chimp, our email-blast campaign was full of success.
I’LL NEVER TELL!!!
Greeting cards would be better if they were huge. And I could wipe my feet on them.
And what better way to spread the Good Word of Zeichen Press than by emblazoning it upon the doormat of every doorstep for every home throughout the land?High Cotton makes lots of things, for lots of people. And now they will make doormats for us. I mean, for you. They’ll make doormats for you. Designed by us.
Do you fantasize about a service that would lick your stamps (and mail awesome cards to a list of people in your address book)??
Have you heard of Postable??
Did I mention that there are Zeichen Press cards in their line?? (NOT letterpress printed, BUT STILL.)Now there really is zero excuse to NOT send a card IN THE MAIL.
*Stay tuned: Postable will be adding MORE Zeichen Press cards this week.*
WAIT, I didn’t mention the most important part:
Do you need to sell something? You do??
PUT A CAT ON IT.That sweatshirt is not to be worn ironically and can be yours for a mere $65.
But really, it’s not even realistic. What sort of galaxy is full of white kittens and multi-colored roses??
And where’s the wine and unicorn??
All of those adorable kittens in space DID inspire a graduation card. Don’t ask me why. DON’T ASK ME.
Who am I to deprive the masses of their Zeichen Press cards??
Zeichen Press “art” was “punched up”, PDF’s were emailed to art licensing companies, and virtual hugs and kisses were exchanged. Look (soon) for some of our cards (NOT letterpress printed) in Big Box stores across the country.
And by look, I mean buy.
IF you don’t have some cute independent store near you. OR if you don’t care about letterpress printing. OR if you refuse to shop in our store. OR you are already buying a stroller and paper towels and light bulbs and ground beef and toilet paper and shampoo.