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One more trick added to our nearly packed act makes us four-trick ponies.

1) Design (obviously)

2) Letterpress (tons of it)

3) Creative (vague and non-committal)

4) Jell-O Shot Instructional Film Directors (why not?)

The Zeichen Press Headquarters were transformed into a satellite Jelly Shot Test Kitchen, complete with a tableful of alcohol and motivated (sober) women.

The prep was taken care of the night before the shoot.  So as usual, instead of putting the kids to bed, we were busy creating fancy Jell-O shots.

See how Jen garnishes? With the precision of a surgeon:

A surgeon who has to delicately place lime zest on a patient’s incision.

Our talent (that’s what they call the actor/actress in the biz) was most talented – and her nails were perfection. And despite kids, dogs, cats, water balloons, side-chatter, and the tableful of alcohol – Jen kept things running as smoothly as my Grandma’s kitchen.

Two done. One to go.