Blog - Marketing

I’ve heard that some people use their kitchen table FOR EATING.

The squirrel came back again – this time looking for Fig Newtons.

Maybe if people (me) remember to shut the back door she wouldn’t think I was inviting her in for lunch. After I waved goodbye (screamed hysterically and jumped up on a chair) I had time to use the table for other things. : Project photographs for the new website!

I am tempted to leave my door open to see what other wildlife will enter my kitchen.

Right? We met with half of the “Jelly Shot Test Kitchen” AND if you don’t know what I’m talking about – you soon will. These Edina ladies (why did I italicize that?) answered a pretty serious question: “What would a jell-o shot look like if it grew up?” 

Here’s the answer:

A Jelly Shot Test Kitchen “cookbook” (cookbook?) is in the works and they have come to Zeichen Press to help create some buzz. I wonder if it’s because they caught wind of our professionalism. Probably.

Creative, elaborate, polite (but persistent) stalking! Nothing against the creative stalkers out there. You know who you are. Please don’t start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope Neal St. Anthony likes kittens.

Did I hand set that type?

Yes.

I love getting a letter in the mail – and getting a package in the mail is like finding money under your pillow. Or discovering a coin in a freshly gutted fish.

Reading my email goes like this: delete, delete, delete, delete, delete, delete, delete, delete, delete,  delete, delete, delete, delete, delete, delete… oh, that’s important… delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete. 

As you know, Zeichen Press is handling all things that fall into the realm of communications for Tanek Inc. This job is usually less messy than gutting a fish but just as satisfying. Contacting reporters is part of the job and we realized that doing so via email might just be a little bit like whispering to your date across a crowded room. Not that we have dates. Or are ever invited to rooms that are crowded.

Here is the first part of a press package going out to local reporters. (Neal St. Anthony, you lucky devil!)

(Here’s a story: Ken Piper of Tanek was the head designer for the brand-new KMOJ station in North Minneapolis. That’s right: North Minneapolis. Watch out, South Minneapolis – the Northside is picking up steam!)

It might be. I’m going to have to credit Martha Stewart with sparking the mainstream revival of the craft. Everyone settle down. If Martha and I ever met (someday on NBC 11:00AM CST) I would burst into tears. She’d slap me across the face and tell me to get ahold of myself. Oh, Martha! You always know just what to do! Zeichen Press has designed and printed its share of wedding related invitations – and we’re pretty certain that gives us some sort of carbon-neutral status. How? It’s pretty complicated – something to do with joy and decency neutralizing our usual gaucheness.

Oh, Martha Stewart!

I wish I could believe that you were following Zeichen Press on Twitter because of the recycled Panko Japanese Style Breading box/press kit I sent you last August…

Or because of the letterpress art print I sent you last October…

Or the baby I sent you last November…

I loved when Mom would get out the Scotch-tape and add my latest work to the dining room wall.

I’m not sure if one day she ran out of paper or tape – but she also let me paint right on the windows and the refrigerator.

I spent the last 10 weeks art directing Tanek’s new website. It was very similar to painting on the refrigerator except without paints or a refrigerator. I worked on the project with my old boss. Don’t confuse this old boss with another old boss I had at the Leeann Chin in Richfield, circa 1989.

You can go look at the new Tanek site. It’s not painted on the fridge or hanging on the dining room wall but it’s still super awesome. You can really build with the masthead blocks! … Actually, that gives me an idea… build something cool, take a screen grab and e-mail it to Zeichen Press – WHY? I’ll pick the best one, send out some fancy letterpress cards to the winner and publish it on the blog.

HEY! This is fun!

If I were getting married I would design and letterpress print my own invitation.

What am I saying?? No, I wouldn’t. I don’t even send out the Christmas cards that I design and letterpress print. WHAT??!! I know. This is a blog post and a confession.

Anyway, Minnesota Bride included  one of our wedding invitations in a nice little spread they called “Vintage in Vogue.”

See?

2. Inspired by the couple’s romantic first meeting in the city of love, designer Fran Shea blended imagery from Paris with a vintage postcard theme to create a classic yet distinctive invite. Using letterpress printing and a unique accordion layout, this design evokes an aura of chic French elegance. Zeichen Press, 612.432.1943, zeichenpress.com

This is Gabreial Wyatt —>

I think we would totally have been friends in high school. She would have called us “top-secret friends”. I was told (by my “top-secret friends”) that “top-secret friends” are better than regular friends. Sure, they don’t go anywhere in public with you, or sit next to you at lunch, or acknowledge your presence – but, that doesn’t mean anything.

Gabreial keeps a blog about all things vintage AND indie. She interviewed me because we are such good “top-secret friends”.

Bless her heart.

The Tanek logo has this lower-case “n” in it that I knew I recognized from somewhere: