OH, I get it! PR is like stalking! - Letterpress

Creative, elaborate, polite (but persistent) stalking! Nothing against the creative stalkers out there. You know who you are. Please don’t start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope Neal St. Anthony likes kittens.

Did I hand set that type?

Yes.

I love getting a letter in the mail – and getting a package in the mail is like finding money under your pillow. Or discovering a coin in a freshly gutted fish.

Reading my email goes like this: delete, delete, delete, delete, delete, delete, delete, delete, delete,  delete, delete, delete, delete, delete, delete… oh, that’s important… delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete. 

As you know, Zeichen Press is handling all things that fall into the realm of communications for Tanek Inc. This job is usually less messy than gutting a fish but just as satisfying. Contacting reporters is part of the job and we realized that doing so via email might just be a little bit like whispering to your date across a crowded room. Not that we have dates. Or are ever invited to rooms that are crowded.

Here is the first part of a press package going out to local reporters. (Neal St. Anthony, you lucky devil!)

(Here’s a story: Ken Piper of Tanek was the head designer for the brand-new KMOJ station in North Minneapolis. That’s right: North Minneapolis. Watch out, South Minneapolis – the Northside is picking up steam!)

It might be. I’m going to have to credit Martha Stewart with sparking the mainstream revival of the craft. Everyone settle down. If Martha and I ever met (someday on NBC 11:00AM CST) I would burst into tears. She’d slap me across the face and tell me to get ahold of myself. Oh, Martha! You always know just what to do! Zeichen Press has designed and printed its share of wedding related invitations – and we’re pretty certain that gives us some sort of carbon-neutral status. How? It’s pretty complicated – something to do with joy and decency neutralizing our usual gaucheness.

Oh, Martha Stewart!

I wish I could believe that you were following Zeichen Press on Twitter because of the recycled Panko Japanese Style Breading box/press kit I sent you last August…

Or because of the letterpress art print I sent you last October…

Or the baby I sent you last November…

People (my mom) always (whenever she feigns interest) ask me, “where do you get this stuff?” Type, cabinets, printer’s cuts, ink, chases, quoins, sticks, cutters, furniture, leads, slugs, tympan, rollers… letterpress takes up a lot more space than this tidy little laptop. I wonder if that’s one of the reasons people stopped using it? I doubt it.

Jen and I both agreed that our favorite salvaging-situation involved a compulsive hoarder with a murder/torture-pit (alleged) in his basement. This house had it all; two commercial espresso machines:

two Kluge Printing Presses:

(just in case you’re wondering: TWO Kluge Printing presses are massive and would look like this if not covered in books, dvd’s, televisions, kleenex boxes, grocery bags, magazines and mail):

a family-style restaurant booth: (this suspiciously barricaded the basement door)

dozens of old computers: (so sentimental)

“stackable” type cabinets: (we took these)

and this:

and this:

Oh, here’s a fun game:

Can you find the treasure in this photographic vignette?:

How about here?:

°°°°

Oh, well. Enough of the sweet, sweet memories. Here’s part of our latest salvage:

I try so hard. Really, I do. I try to follow the rules.

I’m jealous of those people (is it everyone?) that climb out of bed at a respectable hour, get dressed, fuss with their hair, apply make-up, brush their teeth, read the paper, make and drink a cup of coffee…

In high school, my morning carpool (I say “carpool” but really it was just my friends carting me around like some sort of package. A smoking, swearing package) would lay on her horn outside my house while I lay in my bed – dreaming that I was missing tests because I was laying in bed dreaming that I was missing tests.

A whirly-who?

A metalsmithing kineticist/teacher  needed a business card and we made him this:

Part of the World Domination Plan involves a complete Zeichen Press website redesign. Just imagine our new logo in living, breathing, MOVING, technicolor! Oh, the anticipation dizzies me. My prop shopping list includes a wig and a man. …I guess my husband could be the man… Lord knows he’d love the attention. Especially the mouth-to-mouth resuscitation.

My friend Fred started photographing our product line. It’s a Fair Trade – just like when the Indians traded Manhattan for wampum.

PS: Did you know that Zeichen Press cards can be delivered right to your door? That’s right! You don’t even have to leave your house. Or your bed. Like me. What will they think of next??

It is February 1.

If anyone is left please contact me. I have locked myself in the furnace room and my rations are dwindling. I am eating Panko Japanese Style Breading with a dirty popsicle stick and telling myself it’s Lik-A-Stix. Mmmmm, Lik-A-Stix…

Somehow, I was able to make this card:

If I were getting married I would design and letterpress print my own invitation.

What am I saying?? No, I wouldn’t. I don’t even send out the Christmas cards that I design and letterpress print. WHAT??!! I know. This is a blog post and a confession.

Anyway, Minnesota Bride included  one of our wedding invitations in a nice little spread they called “Vintage in Vogue.”

See?

2. Inspired by the couple’s romantic first meeting in the city of love, designer Fran Shea blended imagery from Paris with a vintage postcard theme to create a classic yet distinctive invite. Using letterpress printing and a unique accordion layout, this design evokes an aura of chic French elegance. Zeichen Press, 612.432.1943, zeichenpress.com