Blog

The first week of January is known as the first week of January. It’s also known as the time that the patient angler, eyes fixed on the bobber bobbing on the surface of the nearly frozen water in the middle of a hole cut through the ice-crust of their chosen lake, watches and waits. Watches and waits for the bobber to disappear, the bobber attached to the line tied to the sharp hook, the hook baited with an irresistible, wriggling delight. 

I love that the Zeichen Press fax machine is the bobber in the story. Ring, ring, ring! Thank you reps for dangling our delights (?!) in front of those hungry buyers! You wear snow-pants so we don’t have to. But we do anyway.

Because of you, we have time to direct important things: