Posts in P.T. Barnum

Understanding Your Target Demographic

published by Fran Shea

Hello.

My name is Pevenshire Wiffynuts and I’m here today to talk about targeting your demographic. Whether you are marketing adult diapers, cowboy hats, or cemetery plots, it is critical that you understand your audience. That may mean that you have to poop in your pants, herd cows, or bury a loved one.

Don’t be afraid to do these things — they will help you effectively move product and change lives. 

Wow! Thanks, Pevenshire.

I hear what you’re saying — I ripped off my mom-mask to reveal the face of an eight-year-old-boy so I could create this birthday card:you-look-like-a-monkey