Posts in marketing
Meat Suits And Building A Fan Basepublished by Fran Shea
For Immediate Release: In an attempt to build the Zeichen Press Fan Base, Jen Shea and Fran Shea will appear on a local cable-access show locked in a cell and covered in Fancy Feast™. 1,000 cats will be released into the cell through a small hatch. Fran and Jen will sing a medley of famous duets, including Islands In the Stream, Endless Love, and You Don’t Bring Me Flowers.
REAL SIMPLE meets Mad Men meets Zeichen Press meets Father’s Daypublished by Fran Shea
I made this card
on the Poco No. 0
before Don Draper was a twinkle in Matthew Weiner‘s eye.
Or, a wiener in Matthew Twinkle’s eye.
I’m pretty sure that’s Don Draper, sans cigarette, putting the “A” in MAN. Don Draper, or my idea of the perfect man: Briefcase in hand, exiting the home.
REAL SIMPLE must feel the same way, because they included the card in their Father’s Day collection. I love that magazine. Like Martha Stewart LIVING, it makes me feel inspired andinadequate. I think that’s called having the eye of the tiger. Right? No? Oh, I don’t know.
Hello, my name ispublished by Fran Shea
Remember when I talked about my naming skills? No? That’s okay, I barely remember it myself. Anyway, I did a project with The Carney Group – I named a product that debuted at the 2011 MacWorld Expo to much adulation. Wait, that’s a pretty strong word. To much curiosity. They made the Top 3 Happening Booths but I think that had more to do with the bearded CodeWeavers COO dressing as Cher (I think that’s Cher?? Yucky!)
than the name I chose for the product – which was, by the way: Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.
David Pogue of the New York Times called it “hilarious” and one of the most creative pitches he’d seen all year.
I wonder if he meant last year because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most disturbing pitches he’d seen.
I wrote a lot of funny lines and made some cool logos
BUT all of my creative was for naught.
They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name. Close the blinds and turn on the projector, here’s IMPERSONATOR:
OH, I get it! PR is like stalking!published by Fran Shea
Creative, elaborate, polite (but persistent) stalking! Nothing against the creative stalkers out there. You know who you are. Please don’t start re-stalking me.
I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.
I hope Neal St. Anthony likes kittens.
Did I hand set that type?