Posts in letterpress birthday card

Understanding Your Target Demographic

published by Fran Shea


My name is Pevenshire Wiffynuts and I’m here today to talk about targeting your demographic. Whether you are marketing adult diapers, cowboy hats, or cemetery plots, it is critical that you understand your audience. That may mean that you have to poop in your pants, herd cows, or bury a loved one.

Don’t be afraid to do these things — they will help you effectively move product and change lives. 

Wow! Thanks, Pevenshire.

I hear what you’re saying — I ripped off my mom-mask to reveal the face of an eight-year-old-boy so I could create this birthday card:you-look-like-a-monkey

Merry Franmas!!

published by Fran Shea

I tell my kids that I don’t want anything for my birthday. I tell them that I have everything I need.

But I’m lying.

The truth is, I need the following items:pacman-tv-tray

Using Ouija Board --- Image by © Bettmann/CORBIS


Wait, I needed them in 1984. Never mind. But they would come in handy now. Especially that “waterproof” walkman. (It’s not, I repeat: NOT waterproof). Also, (for the record) that Ouija Board (why was Parker Bros. into the occult?) didn’t even work. It was merely the hors d’oeuvre for the Slumber Party Game: Light As a Feather/Stiff As a Board. Um, if I caught my daughter and her friends playing that game, I’d be like, I GET TO TELL THE STORY AND CUT THE PRETEND HOLE IN THE FOREHEAD AND FILL IT WITH SAND.

Oh, I wouldn’t… I’d be more like, YOU GIRLS GET TO BED, ENOUGH OF YOUR WITCHCRAFT.

ALSO, that PacMan tray should only be used for craft projects. Never for food in bed. NEVER FOR FOOD IN BED.

Hmm, I guess I really don’t need anything.

PS: Thanks mom, for life!

PPS: Don’t worry, this is not a Holy Day of Obligation.omgur4t