Remember when I talked about my naming skills? No? That’s okay, I barely remember it myself. Anyway, I did a project with The Carney Group – I named a product that debuted at the 2011 MacWorld Expo to much adulation. Wait, that’s a pretty strong word. To much curiosity. They made the Top 3 Happening Booths but I think that had more to do with the bearded CodeWeavers COO dressing as Cher (I think that’s Cher?? Yucky!)
than the name I chose for the product – which was, by the way: Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.
David Pogue of the New York Times called it “hilarious” and one of the most creative pitches he’d seen all year.
I wonder if he meant last year because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most disturbing pitches he’d seen.
I wrote a lot of funny lines and made some cool logos
BUT all of my creative was for naught.
They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name. Close the blinds and turn on the projector, here’s IMPERSONATOR: