Posts in Tanek

Local Woman Not Kidnapped By Craigslist Poster
March 23, 2013
zeichenpress

PHEW!

My Faith in Humanity was fortified! I bought a tripod from a stranger on Craiglist and he made no mention of kidnappng, torturing, OR skinning me.

Now I can stumble my way through taking photographs of the new cards!

The Craigslist man assured me (three times) that the tripod was the "real deal" so that should help.

As if that wasn't fulfilling enough, I realized my calling as a social media doula by gently helping Tanek onto Facebook.

It was beautiful — I bawled like a baby and insisted on bare-bottom spankings. I was told that was "unprofessional". 

Here's a new release teaser:

 

 

creatives, DIY, Family, Letterpress, Marketing, Murder, Tanek, Tortured Soul, True Story, World Dominance
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Posts in Tanek

Already a Christmas Card reject?
November 16, 2010
zeichenpress

We gave Tanek two concepts and one was met with nervous laughter. Why is that such a familiar reaction? Here's the rejected concept:

Custom Work, Holiday, Tanek
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Posts in Tanek

PR for Tanek, a pregnant cat and a squirrel in my kitchen
June 24, 2010
zeichenpress

Something weird(er) is going on around here. First, we witnessed a large orange cat date-raping our little Siamese (cat) - and THEN there was a squirrel sitting at my kitchen table eating an avocado.

LATER, I drove myself (I did!) to the edge of downtown for a stand-up meeting with the managing editor for Minnesota Business* and the guys from Tanek and Touchpoint. The meeting was in Touchpoint's new (unfinished) space - which happens to be in the building that I imagine owning. So that's a weird coincidence.

*The Managing Editor for Minnesota Business can be found here:

Marketing, Press, Tanek, Touchpoint, True Story, World Dominance
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Posts in Tanek

Achieving perfect balance
May 19, 2010
zeichenpress

People always ask me, "Fran, how do you balance everything so well?? Zeichen Press, kids, marriage, hypochondria, facebook, animal-taming, daydreaming - It doesn't even seem possible!" I wish I had some fluffy (Oprah-approved) secret to share but it's really much more simple: Evil twin. What?! Yes. You'd be surprised by how many people actually have evil twins.

This has been a regular rat king of a week: The big Tanek party is tomorrow and Jen and I have been planning the whole thing - From venue to letterpress printed coaster to life-jackets. One of my favorite things is the Tanek 10 Year CD - a music mix and letterpress printed sleeve/party favor/door prize. My playlist skills were honed as a teenager - hour after hour spent with the dual cassette player... see, mom?? I told you it was more important than algebra.

As soon as this party is done I can get rid of that mannequin.

Custom Work, Family, Oprah, Tanek, World Dominance
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Posts in Tanek

OH, I get it! PR is like stalking!
April 29, 2010
zeichenpress

Creative, elaborate, polite (but persistent) stalking! Nothing against the creative stalkers out there. You know who you are. Please don't start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope Neal St. Anthony likes kittens.

Did I hand set that type?

Yes.

Custom Work, Letterpress, Marketing, Press, Tanek, World Dominance
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Posts in Tanek

email is so 2009
April 26, 2010
zeichenpress

I love getting a letter in the mail - and getting a package in the mail is like finding money under your pillow. Or discovering a coin in a freshly gutted fish.

Reading my email goes like this: delete, delete, delete, delete, delete, delete, delete, delete, delete,  delete, delete, delete, delete, delete, delete... oh, that's important... delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete.

As you know, Zeichen Press is handling all things that fall into the realm of communications for Tanek Inc. This job is usually less messy than gutting a fish but just as satisfying. Contacting reporters is part of the job and we realized that doing so via email might just be a little bit like whispering to your date across a crowded room. Not that we have dates. Or are ever invited to rooms that are crowded.

Here is the first part of a press package going out to local reporters. (Neal St. Anthony, you lucky devil!)

(Here's a story: Ken Piper of Tanek was the head designer for the brand-new KMOJ station in North Minneapolis. That's right: North Minneapolis. Watch out, South Minneapolis - the Northside is picking up steam!)

Custom Work, Letterpress, Press, Tanek, World Dominance
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Posts in Tanek

Lower Case n
January 10, 2010
zeichenpress

The Tanek logo has this lower-case "n" in it that I knew I recognized from somewhere:

Tanek, World Dominance
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Posts in Tanek

Two-timing ZP
December 13, 2009
zeichenpress

But I LOVE you Zeichen Press! I do. It's just that Tanek has something (money) that you don't have.

Does that sound shallow? It's not, I swear. It's not just the money. They make me coffee. AND they tell me I do good work. You just sit there and take. And take and take and take - a word that comes to mind is "relentless." But not in a bad way.

Did I mention they're architects?

I know! Right? Restaurants, retail, residential... Wait, did I mention restaurants?... Of course you had to know, the signs were everywhere. Remember when I made those Tanek paper dolls?

Or that 4-color halftone?

Wait, that was just last week. Anyway, I'm totally NOT breaking up with you. I'm just going to be seeing them too.

But that's cool, right?

Don't be so selfish.

**Editor's Note: What does this mean??? Zeichen Press is just doing some marketing for Tanek.

Marketing, Tanek
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