In this story, the 'straw' is paper-and-ink and the 'gold' is a cash box full of cash.
If only mortgage companies and grocery stores accepted hugs and back rubs in exchange for their products and services! Alas, they do not, and so we are forced to peddle our wares.
Normally, shops around the WORLD (that's right) peddle our goods for us, but once a year, we come out of hiding, and on horseback, to peddle our own goods at the beloved No Coast Craft-o-Rama.
Is it because we love laughter and the spirit of the Holiday Season? Or is it because we love money?
Oh, the reformed Scrooge inside of me says it's not about the money. IT'S NOT.